AI Insights · Timothy · July 2025
Top 5 iOS Beauty Retail Apps in South Africa: Q2 2025 Performance
Explore the trends in downloads and active users for the top beauty retail apps on iOS in South Africa during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, Standard Skin & Beauty saw a fluctuating pattern in weekly downloads, starting at around 289 and reaching a peak of 401 early in April. The downloads declined mid-quarter, stabilizing near the end with approximately 299 weekly downloads.
The app 娜拉美妆 experienced a significant spike in downloads, notably hitting 1.5K in mid-April, though numbers varied widely throughout the quarter, eventually dropping to single digits by the end of June.
Shop Beauty on TApp maintained a relatively stable download rate, starting at 154 and gradually decreasing to 30 by the end of April.
SKIN functional had a modest presence, with downloads ranging from 2 to 55 weekly. The app showed minor fluctuations, ending the quarter with an increase to 55 downloads.
OLIVEYOUNG GLOBAL displayed a slight increase in active user engagement, rising from 46 to 71 by early June. Weekly downloads remained low but showed a peak of 54 in early June.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored.
